Marketing has a bad reputation with consumers. The reasons are compelling too. Marketing is typically overdone, over-promoted, over the top, and underwhelming. You display your product under a bright light and hope that someone has a momentary lapse of judgement and falls for the pitch. It’s often deflating for the customer, as they realize that it looks better on the screen than it does in real life and so they chalk it up to experience until the next time they buy something.
But lets take a look from the sellers side. We have a product we think is great, it works for a variety of people in a variety of situations, and it is a great value. We made it, and designed it with great care, targeting the right demographic. Now it is up to marketing to promote it and put our best foot forward. Marketing does analysis, looks for ways to increase the profitability, and bring this product to the publics attention. They are motivated by sales, the more the better they do, so what do they do? They make the product shine, present it’s best features, and do their best to show people how everyone wins when they buy their product. They are making a living on the cutting edge of marketing, and they are good at it. Sales are going through the roof. Their experience and savvy have resulted in profits and accolades, and so they are motivated to do more and better selling.
The truth is that we all have our own opinion of the value of a product after we buy. Some like it, some don’t, the reasons are varied, and don’t really matter, you can’t please everyone.
Now what if you play nice and tell the good with the bad in regard to your product? Your sales plummet. Fewer complaints from customers, but you can’t compete with the companies that polish their image. So if you can’t beat them, you join them. Voila, we have survivors that play the game, and losers that tried to be honest.
So long as money is the motivator, marketing will be the order of the day. We can however embrace the concept. We can realize as a consumer what the game is, and walk cautiously, and then as sellers we continue to out-flank our competitors. That is what we are doing, and that is what we have to accept. When we become sellers instead of buyers, we will see how this works and realize that it is a necessity of survival. So now that we have decided that we will have to sell, and that the system in place is the one that we will need to use, here are some top-selling links to products to help with marketing. These e-books and digital products have been hand selected, and like any of you trying to start a business, there has to be a way to monetize it, so this provides you access to solid information and the convenience of digital information:
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Why offer this? If you are in business, you will need some strategy to sell. It is not enough to wish for success. Until you are visible you will not sell. That is what I have learned about marketing.